Time: 30 minutes
| 1.Customer Development: |
| – is a different name for Lean Startup – ends when growth hacking starts – is included in the conceptual term Lean Startup Approaches – and Agile Development are mutually exclusive |
2.What are the 3 main numbers that an entrepreneur has to forecast in a business plan?.
- Sales, Number of Employees, Amount of Debt
- Sales, Operating Costs, Investments
- Sales, Operating Costs, Cost of Debt
- Sales, Number of Employees, Investments
3.Complementors are recognized as an additional factor in Porter’s 5 forces model, defined as:
- Non-competing companies which have an impact on the bargaining power of the company’s buyers and/or suppliers
- Non-competing companies which have an impact on the level of market demand
- Competing or non-competing companies which have an impact on the level of internal rivalry in the industry
4.Which is the typical advantage of platform-based businesses compared to traditional businesses:
- A stronger focus on few differentiation advantages
- An easier access to complementary assets
- Lower costs thanks to the reduction of fixed costs
5.The Business Model Canvas is:
- A powerful tool for visualizing existing or potential business models of a company
- A decision support system for selecting alternative business models
- A model for valuing the potential profit coming from a new business idea
6.Brand image is:
- The company’s promise to its customers
- How the company wants to be perceived
- Which values the company wants to represent
- What is perceived from a brand by customers
7.In the choice of target segments, which variables a company needs to consider?
- Attractiveness of the segments and compatibility of the segments with the company strategy and resources
- Possible creation of entry barriers and duration of the segment
- Attractiveness of the segments and duration of the segment
- Possible creation of entry barriers and compatibility of the segments with the company strategy and resources
8.How do disruptive innovations usually perform relative to existing products/services in the market?
- More performing than existing solutions
- They have the same performance
- Less performing than existing solutions
9.Which is a typical characteristic of the development of digitally based disruptions?
- Companies clearly focus on cost and differentiation advantages
- Companies requires complementary assets for their innovation
- Companies can adopt a trial-and-error approach with low investments
10.In a cross-border M&A:
- The risk of integration difficulties is greater than in a within-border M&A
- The risk of having a larger debt is greater than in a within-border M&A
- The risk of having a too much diversification is greater than in a within-border M&A
11.Which of the following actions is NOT necessary to achieve a differentiation advantage?.
- To map the product attributes and the perceived value by the customers
- To understand where and how customers buy the company’s products
- To change or delete those resources that create greater value for customers but entail greater costs
12.Which of the following is a cost-based pricing?.
- Perceived value pricing
- Going-rate pricing
- Target return pricing
- Dynamic pricing
13.Which of the following is NOT an objective of positioning:
- Evaluate consumers’ perceptions toward competitors’ offering
- Find free spaces where to place the company offer
- Understand the relative importance of customers purchase criteria
- Show the superiority of the company offer
14.Cash Burn Rate:
- Describes the annual financial needs of startups
- Describes the monthly financial needs of startups
- Corresponds to the number of months covered by existing funds to sustain startup activities
- None of the options above is correct
15.Which of the following statements concerning corporate and business strategy is CORRECT:
- The definition of a corporate strategy can only be made once the business strategy is set
- The definition of a business strategy can only be made once the corporate strategy is set
- Business strategy and corporate strategy are two distinct and independent aspects of strategy making
16.What does ambidexterity refer to?
- The separation of emerging businesses from the existing ones in the organization
- Creation of an R&D unit dedicated to develop technologies and solutions for new businesses
- Dedicate a new plant to the production of new products
17.A source of cost advantage for a certain company can be:
- The preferential access to raw materials
- The presence of a patent for the production process
- Both of the above
18.In Porter’s 5 forces framework, the buyers’ bargaining power depends on:
- The number and relative size of the most important buyers
- The buyers’ importance in defining key features of the final product/service
- Both of the above
19.What is not a key principle for the Lean Startup Approaches?
- Making experiments
- Cutting waste
- Listening the voice of the customer
- Being cheap
20.Which of the following statements regarding corporate goals is CORRECT:
- Shareholder wealth maximization should always be the main and only goal of a company
- Shareholder wealth maximization sometimes entails negative consequences for other stakeholders
- Stakeholders’ interests should always take precedence over profit maximization
Answer
- C
- B
- B
- C
- A
- D
- A
- C
- C
- A
- C
- C
- D
- B
- B
- A
- C
- C
- D
- B
