Ghezz

⚠️ All the “->” are the answers given by the students: they could be uncorrect!

2023/2024 1° Call

Iovanol 28.25 -> 30

1. Microsoft acquired Blizard (october 2022). A month later they fired 50 000 emploies. Can u explain why this happened? -> To use operational synergies. When we acquire a company we fired the employees that are related to a yet existing function.
2. What is the model that guided Microsoft to run this acquisition? -> They could use the BCG matrix

Michelangelo 27.5  -> 30

1. Realistic case: a friend of mine is taking over a business about toyis. What are the consideration to run this new business. ->
2. Which are the value area of the business model canvas? -> Value creation; Value delivery;

Babbo Natale 27.5 pw; 28.25 ex -> 30

1. Are there any model that allow to start from the market and then to desing your strategy?
2. AS IS value curve of BOS, you compare your position to ur competors on what?

1. Can u name/ list all the six innovation path?
2. What about the first dimension? Can u elaborate what it mean? -> It’s an industry that satisfay the same need but the products are technologically different than ours.

Lucca 29.5 pw; 26.5 ex -> 30

1. A firend want to create a platform that you would buy. How should they start developing this idea? -> Prove that there is market traction as is not a well established business.

-> Comment: good to move from a subject to another.

Petrarca: -> 28

1. How understand if the market is actractive or not? What are the drivers that let u understand if a market is actractive or not? -> Five Porter’s Forces model
2. What are the differences between economies of scales and economies of learning? What are the volumes that I have to consider? What are the attributes that I’ve to consider in the two axes? Do I use unit produces in both scales? -> ES reduce marginal costs and not fixed costs; LE reduce costs by experience
3. What are the other entry levels?
4. How switching costs interacts with the five forces? -> Internal rivarly,

Alassio: 30 pw; 24.75 ex -> 28

1. I’m running a business with a lot of competitors. What are the main tools I can use to understand which is our position on the market? -> We can use different model like the Value Chain Model or Core Resource & competences-based model.
2. What are pros/cons of vertical integration? -> Internalizing we can earn the supplier margin, more control on operations, internalize resources. CONS: less efficient, no core focus for HRs, problem if we attach the BM of a company to another.
3. Why manage a big company is complex in term of integration? -> We integrate to be more efficient. Why could be difficult to integrate then? -> Because we can not use scale of economies and reach operative synergies.

Cocalina: 29.75 pw; 24.75 ex -> 27

1. How can u integrate internal & external analysis? And why you whould do? ->
2. Lets consider this case. My company have product services non technological (the company know little of technologies) and there is a growing interest in mkt (from customer side) on the diigtalization. How whould u position this information in the SWOT matrix? ->

Andrew: 29.5 pw; 24.75 ex -> 28

1. Categories of technologies & technological innovation. Chat GPT, how would u categorize Chat GPT? What kind of innovation is that? -> BBD, deep tech: technology that need long incubation time.

Mantova: 29.5 pw; 24.75 ex -> 29

1. Can u say something more about distruptive innovation?
2. How can u achieve a good ambidexterity company? -> It use the BOS approach to explore new segments of mkt, but also digital platforms.
3. Which I have a AS Is business and a TO BE and they’re in conflict, which one of them would u keep? Think about BCG matrix.-> We have to devide the two businesses.

LL: 29.5 pw; 24.75 ex -> 27

1. A frined want to come up with an application for two side, a way to connect these cluster of people. How could u solve this problem and what are the consideration needed to frame a business like that?
2. How would u struct pricing concerning such structure? ->
3. What about the additional revenues stream that may come? -> Getting data and sell them for example.

Manona: 29.5 pw; 24.75 ex -> 29

1. What are the most important things I should look to a Business Plan and I don’t have interation with the entrerprenue? ->
2. What are the methods to financing a statr-up?

Loiac:  28pw, 28.25 ex -> 29

1. We are in an imcumbent firm, what are the strategical innovation needs and how could we implement them? -> BOS,
2. What are the three main characteristics of the BOS?
3. Where else we can find overshooting?? -> Lean startup-approach

2021/2022 2° Call

-> Here a collection of questions of 02/2022 (all the students confirmed their vote or had higher)

• When you select a market how do you asses attractiveness? 5 forces and PESTLE.
• External analysis for Startup (blue ocean – 6 paths and non-clients – and big bang disruption – didn’t say this)

• Internal strategy at business level? Models and connections? Examples of firms’ infrastructures? Difference between infrastructure and R&D?
• Example of R&D and infrastructure with an example of company?
• Examples of core resources for a company?
• Mergers and acquisitions? How can they be considered part of the corporate strategy? Pros and cons?
• Different portfolios and pros and cons? Differences between organizational complexity and managerial complexity? Organizational is about compatibility in terms of culture and so on, managerial about correlated portfolio because you must integrate different activities. How would you link this to scale economies?
• Multisided platform business models? For each parameter make an example, if possible, not from slides? Talk about network effects, money side and so on.
• Connection between big bang disruption and multisided platforms? WhatsApp is both, original value proposition. Characteristics of big bang? To have unconstrained grow a platform needs to be non-physical (digital) and so be a big bang.