1.INTRODUCTION TO MARKETING: -> There are different approaches to create value: MKT: Are all the activities that try to put toghether the supply and the demand. Understanding the Market: => UNDESTRANDING THE MARKET allow to understand what are Opportunities and Threats. Marketing definition: -> We have to find a MARKET to sell. Market Segmentation: -> […]
MARKETING INTRODUCTION: Leggi tutto »
-> IDEA: market is like an ocean and all companies are fishes. The one that have similar size eat each other. Introduction: -> Models are not necessarily fast creatively. -> We have to find an approach to stimulate strtegic innovation. ❓How can we define strategic innovation? History: Characteristics: Types of Oceans: RED OCEANS: -> DEF:
Blue Ocean Strategy, BOS Leggi tutto »
Description -> The company DEVICES operates in the Italian market for consumer electronics, where it has always been aiming at obtaining high profits thanks to the efficient management of distributors and the optimization of production processes. The company’s core business lies in offering a selected range of products based on technology patents acquired from external
Case: Devices (exam simulation) Leggi tutto »
TRADITIONAL APROACH: Porter’s generic strategies; Porter’s Strategies: -> Economies of Scale/Learning; -> New sources of commodities. COMMODITY: product that can not be differentiate (ex sugar); COST Leadership: -> DEF: gain CA by being the lowest-cost producer of a service, production process or commodity. Sources of Cost Advantage: Cost Leadership Strategies: -> Can frighten off new
The Competitive Advantage: Leggi tutto »
-> OBJ: manage financial resources allocation to the portfolio of different Strategic Business Unit the overall company is made of. -> Key Issue: -> SCOPE: -> We can chose between: Diversification Strategy: -> DEF: Choice of “hierarchy” that is internalizing a new business within the corporate portfolio. -> Diversification is more favorable than other alternatives
Corporate Strategy and Portfolio Analysis Leggi tutto »
1.Single activities, The Competitive Advantage: -> The Competitive Advantage of the single activity depends on: Steps to identify cost competitive advantage: -> Evaluation and quantification of costs of specific activities considered as significat; -> Benchmarking with costs covered by major competitors in carrying out the same activities. ❌INTERNAL PROBLEMs: ✔SOLUTION: -> More sophisticated overall
The Three levels of act in the Supply Chain Leggi tutto »
-> REFERS TO: company values, goals, organizational structure, systems and activities, resources and competences. -> OBJ: Cost and values differentiation and define Strength and Weaknesses; -> PROSPECTIVE: internal to the company. -> METHOD: Value Chain Model: -> DEF: method to support the internal strategy analysis process; -> IDEA: we don’t have to consider the company
Business Strategy level > INTERNAL ANALYSIS: Leggi tutto »
-> Complementary analysis of the 5 forces; POLITICAL/LEGAL:– Regulation: automotive industry, UE commission should not allow to produce cars with traditional engine, this is a regulation;– Monopolies legislation;– Environmental protection laws;– Taxation policy;– Foreign trade regulations;– Employment law;Government stability; ECONOMIC:– Business cycles;– GNP trends;– Interest rates;– Money supply and inflation;– Unemployment & av.income– Energy availability
-> DEF: Evaluation of the attractiveness of a business area and identification of the main threats and opportunities; -> OBJ: identify Opportunities and Threats; -> HP: -> METHODOLOGY: INDUSTRY STRUCTURE: Inner characteristics and defining elements an industry is built on. PERFECT COMPETITION: all players operate at zero economic surplus and attractiveness drops dramatically; PEST: Political,
Business Strategy level > EXTERNAL ANALYSIS: Leggi tutto »
-> AIM: creating a sustainable competitive advantage. -> HOW: Creating objectives and strategic plan. -> It follows a number of steps: 1.ORIENTATION Vision, Mission, Goals: business boundaries definition 2.ANALYSIS or DIAGNOSIS External Analysis SWOT Analysis Internal Analysis 3.DECISION-MAKING Strategic Alternatives Generation Strategic Alternatives Assessment and Selection 4.IMPLEMENTATION Strategy Implementation 5.CONTROL Control Orientation: -> DEF: orientate
Business Strategy: Leggi tutto »
