TdE 12/02/2024
Noci
SM
Strategy & Marketing
Noci
-> The professor usually uses case studies from “A Year in Quotes” of Franco Quillico of that year. -> Use the comment box down to write the admin your e-mail, phone number or instagram account to receive an old copy.
Multisided Platforms Strategies & Business Models:
Agenda: 1.Definitions: -> In the last 15 years, multi-sided platforms have: iPhone -> iPhone is a platform that connect developers to users. -> Before there was digital content: simple video-games, snake… a lot of people paid a lot for aplication. Mkt was controled by “Mobile Portal”. -> Apple created a new way to develop app
Multisided Platforms Strategies & Business Models: Leggi tutto »
TdE 07/09/2022
Time allowed: 30 minutes Strategy 1. Which is a typical characteristic of the development of digitally based disruptions? a) Companies clearly focus on cost and differentiation advantages b) Companies requires complementary assets for their innovation c) Companies can adopt a trial-and-error approach with low investments 2. What does ambidexterity refer to? a) The separation of
TdE 02/08/2022
Time: 30 minutes 1.Customer Development: – is a different name for Lean Startup – ends when growth hacking starts – is included in the conceptual term Lean Startup Approaches – and Agile Development are mutually exclusive 2.What are the 3 main numbers that an entrepreneur has to forecast in a business plan?. 3.Complementors are
TdE 15/06/2022
Time allowed: 30 minutes Strategy 1. How do mainstream customers perceive a (technology-based) disruptive innovation compared to mainstream existing products/services? a) Not interesting because it does not meet their needs b) Very interesting because it is cheaper c) Very interesting because it is a real newness 2. What does ambidexterity refer to? a) The separation
