Strategy & Marketing
-> REFERS TO: company values, goals, organizational structure, systems and activities, resources and competences. -> OBJ: Cost and values differentiation and define Strength and Weaknesses; -> PROSPECTIVE: internal to the company. -> METHOD: Value Chain Model: -> DEF: method to support the internal strategy analysis process; -> IDEA: we don’t have to consider the company […]
Business Strategy level > INTERNAL ANALYSIS: Leggi tutto »
-> Complementary analysis of the 5 forces; POLITICAL/LEGAL:– Regulation: automotive industry, UE commission should not allow to produce cars with traditional engine, this is a regulation;– Monopolies legislation;– Environmental protection laws;– Taxation policy;– Foreign trade regulations;– Employment law;Government stability; ECONOMIC:– Business cycles;– GNP trends;– Interest rates;– Money supply and inflation;– Unemployment & av.income– Energy availability
-> DEF: Evaluation of the attractiveness of a business area and identification of the main threats and opportunities; -> OBJ: identify Opportunities and Threats; -> HP: -> METHODOLOGY: INDUSTRY STRUCTURE: Inner characteristics and defining elements an industry is built on. PERFECT COMPETITION: all players operate at zero economic surplus and attractiveness drops dramatically; PEST: Political,
Business Strategy level > EXTERNAL ANALYSIS: Leggi tutto »
-> AIM: creating a sustainable competitive advantage. -> HOW: Creating objectives and strategic plan. -> It follows a number of steps: 1.ORIENTATION Vision, Mission, Goals: business boundaries definition 2.ANALYSIS or DIAGNOSIS External Analysis SWOT Analysis Internal Analysis 3.DECISION-MAKING Strategic Alternatives Generation Strategic Alternatives Assessment and Selection 4.IMPLEMENTATION Strategy Implementation 5.CONTROL Control Orientation: -> DEF: orientate
Business Strategy: Leggi tutto »
SEGMENTATION: splitting the market into different segments. TARGETING: cselection of the segments to be approached. POSITIONING: built the offer. Index: Positioning: The act of “drawing” the firm’s offer and image in a way to be set in a precise position in the target consumers’ mind Kotler 2000 EXAMPLE: PoliMi > Positioning: Is first in architecture
MARKETING POSITIONING: Leggi tutto »
Business Model Design: -> DEFINITIONS of Business Model: “A business model is an architecture for the product, service and information flows, including a description of the various business actors and their roles, a description of the potential benefits for the various business actors, and a description of the sources of revenues” (Timmers, 1998) “A business
Business Model Canvas Leggi tutto »
1. The three key steps for assessing a cost leadership advantage are 2. Which of the following is NOT a benefit of e-commerce strategy? 3. Which of the following statements about the Strategic Business Unit (SBU) is WRONG: 4. In Porter’s 5 forces framework, the suppliers’ bargaining power depends on: 5. Which of the following
2023/24 -> Here some questions of Doc. Cellin of 01/2024 orals 2021/22 -> Here some questions of Doc. Cellin of 02/2022 orals
