Politecnico di Milano

Correct Answers:

Time allowed: 30 minutes Strategy 1. Which is a typical characteristic of the development of digitally based disruptions? a) Companies clearly focus on cost and differentiation advantages b) Companies requires complementary assets for their innovation c) Companies can adopt a trial-and-error approach with low investments 2. What does ambidexterity refer to? a) The separation of

Time: 30 minutes 1.Customer Development: – is a different name for Lean Startup – ends when growth hacking starts – is included in the conceptual term Lean Startup Approaches – and Agile Development are mutually exclusive   2.What are the 3 main numbers that an entrepreneur has to forecast in a business plan?. 3.Complementors are

Time allowed: 30 minutes Strategy 1. How do mainstream customers perceive a (technology-based) disruptive innovation compared to mainstream existing products/services? a) Not interesting because it does not meet their needs b) Very interesting because it is cheaper c) Very interesting because it is a real newness 2. What does ambidexterity refer to? a) The separation

Time allowed: 30 minutes STRATEGY 1. How are digitally-based disruptive innovations adopted compared to traditional innovations? a) Their adoption is much quicker than traditional ones b) Their adoption is quicker than traditional innovations, but slower than other disruptive innovations c) Their adoption is much quicker than traditional ones, as long as trial users are the

Time allowed: 30 minute STRATEGY 1. Why does a (technology-based) disruptive innovation address the lower-end segment of the market? a) Because it allows to beat competitors operating in the low-end segment of the market b) Because it reduces the incumbents’ ability to react to the company’s entry in the market c) Because it allows the

Time allowed: 30 minutes STRATEGY 1. What is the expected profitability of a (technology-based) disruptive innovation in the short term? a) More profitable than a mainstream/sustaining innovation b) Less profitable than a mainstream/sustaining innovation c) As profitable as a mainstream sustaining innovation 2. Why do successful companies often fail or strongly downsize after their period