Handouts

Nicolò 👑

-> Here some question of the oral exam of 01/2024

  1. E commerce, what resources can be used?
  1. What do u think of vertical integrating?What are the reasons to do it?
  2. Why do not do acquisition?
  3. What is branding house?

  1. Can u explain to me the differences about capex and opex?
  1. Tell me abou the 5 forces and give an example about an industry that u know;
  2. Tell me about the pros and cons of vertical integration;

  1. Agents vs brokers;
  2. What is francising?
  3. Speak about the e-commerce n the high trend, they re good or no? Why?

  1. Vinted: what is the right ignition strategy?
  2. What are positive & negatve network effect?

  1. Speak about the M&A of alibaba
  2. Speak about the blue ocean strategy
  3. Gender quality could be a driver?
  4. What is positioning?

  1. Amazon kindle is an example of BOS?
  2. What is re-marketing?
  3. What is an endorsed brand?

  1. Talk about the BCG matrix
  2. What are the characteristics of a good segment?
  3. What is TAM? How we quantify time to market?
  4. What are the criteria to set the price? Give me some examples.

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