-> Here some collection of oral exams 02/2022
- BCG matrix, apply it to real case. What do you mean with balanced portfolio? Why do we have relative market share? CASE EXAMPLE where would you put ipad? Cash cow. Airpods? Cash cow.
- Can you in a few minutes BM of Facebook? Asked to use a different example (AirB&B fatto in classe) and she said ok.
- Real case: example of a company identified as Blue Ocean. Run the Blue Ocean strategy on that. Netflix. Tell me the 4 steps?
- Real case: what’s the business model of Facebook using business model canvas? Difference between key activities and value proposition?
- Can you analyze Facebook under the multisided platform strategy? Effects to apply to this case? What is the definition of a multisided platform and how is Facebook one of this?
- Example of big bang disruption? Didn’t know difference between this and disruptive innovation.
- Disruptive innovation? Digital cameras. Characteristics of disruptive innovations? not very precise
- Example of big bang disruption? SMS vs WHATSAPP. Which are the three characteristics of these big bang disruptions? Apply them to the case.
- Lean startup Approach example for real case. YouTube. Apply the characteristics (eg eliminate uncertainty) to this case. Example of MVP and why? YOUTUBE as dating platform. The MVP was the beta version of the platform (?). What does MVP stand for? What does minimum in this approach?
- Dropbox example which was MVP?
3 minutes video to show functionalities. In this case was more a pitch presentation.
- Business model of Facebook? Use a tool studied in class? Advertisers vs users.
- Analyze Facebook also under the Multisided Platform point of view? NON USARE SLIDE ZI what’s the name of the 2 slides?
- Network effect?
- Low-cost Airlines using blue Ocean Strategy? Change the way to connect. Do the 4 steps. Draw AS IS value curve.
- Explain to explain BCG matrix. Apple: dog Airpods, question mark apple tv, star iphone, cash cow macbooks
- Market of electric vehicles under five forces point of view? Analyze each force and its determinants. How does differentiation impact the market attractiveness?
- Can you provide examples a disruptive innovation and disruptive technology and differences? Oticon for disruptive technologies. Big bang whatsapp case.
- Navigation systems to elaborate disruptive technologies? It would be a big bang disruption. Using an already existing technology. What’s the name of having lower price and better performances and unencumbered growth? ANTICIPATING STRATEGY.
- Could you analyze smartwatches market with 5 forces model? Do not generalize all suppliers together e.g. differentiate in terms of quality needed. What can value differential can be?
- Example of multisided platforms. Roles in the platform? Sides. How does the platform make money? Recruiters vs subscribers? Subsides and money… what are network effects? Linkedin
- Business model of Linkedin with the business model canvas? Distribution channel is difference in manufacturing companies or services. Here distribution is how they provide the service to customers: app and website. Key relations? Education courses and so on. Value proposition: get a job, subscribe to jobs, find people for the job. Different value proposition for recruiters or subscribers. Key activities: company that the company has to do, creation of courses, DIDN’T KNOW.
