Correct Answers:
- Which of the following is not a benefit of a correlated portfolio? -> Enhanced use of top humans resources
- When a company increases the level of upstream vertifcal integration, its bargaining power relative to the suppliers will likely? -> Increase
- What characterizes a differentiated targeting strategy? -> Tailoring various marketing plans to meet the needs of different segments
- What is a limitation of the product-based segmentation approach? -> It does not take into account the characteristics of the customer
- In a big bang distruption… -> Innovators leverage already existing components that cost little or are free
- What of the following statements abut the SWOT analysis is correct? -> It can be applied to a given business arena whose boundaries are well defined
- A multi-sided platform creates value through… -> All the other options are correct
- According to the mainstream/ sustaining innovation model… -> Technology-based innovation is not the only type of innovation allowed for targeting the mainstream market
- How is positioning defined in the context of strategic marketing? -> The process of drawing the firm’s officer and image to occupy a distinct place in the target consumers’ mind
- In Porter’s 5 forces framework, the buyers’ bargaining power is higher when… -> All the other options are incorrect
- Which of the following statements regarding communication strategies is correct? -> Pull strategy primarily targets final consumers, while push strategy tergets primarily intermediaries and retailers.
- Which of the following is/are the risks of sales promotions? -> A negative impact on the brand image
- According to Ireland and colleagues (2003), an entrepreneurial mindset is… -> A mindset is a way of thinking abut business that focuses on and captures the benefits of uncertainty.
- What is the main drawback of acuisitions compared to internal development? -> Higher financial investment
- Which of the following statements about the GE-McKinsey matrix is not correct? -> It enables the evaluation of business unit based on industry attractiveness and their financial performance
- The main reason to adopt a multidomestic model of international expansions is… -> The need for developing specific products and services tailored to the local needs
- Which of the following is an example of cost-based pricing ? ->Target return pricing
- According to the product life cycle model, the growth phases is characterized by… -> High growth rate, moderate technological change in product design, and large number of competitors
- Which of the following factors is not a source of cost advantage? ->The distinctive features of its products
- What best describes the Business Model Canvas? -> A framework used for strategy implementation
